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September 2008

The Price is Right – 1963 Chevy Impala Convertible

September 1, 2008

Joe Rivera of Latin Kustoms CC in Pasadena, TX owns one of the finest rides around. His 1963 Chevy Impala convertible is used to being in the limelight. It gets attention everywhere he drives it and at every show where it is on display. The impala also has an interesting story to tell. In 2002 Joe bought the impala from the original owner who, believe it or not, won it on The Price Is Right… which is where it gets its name. By 2004, Joe had finished the transformation of this prize ride. The transformation began with new paint and body. Freddy and the boys of Leal Bros Custom Painting in Corpus Christi, TX sprayed the vehicle black. They then topped it off with violet pearl before applying the multicolored graphics that you see racing from one end to the other. Then the Latin Kustoms guys went to work on the interior. They went with a stock black vinyl and tweed finish with a raised “63” on each seat. The hydraulics were installed by Shorty’s Hydraulics in Read More...